Recruiting teams need outreach that feels personal, relevant, and easy to respond to. This builder helps recruiters create candidate outreach sequences that are short, thoughtful, and tied to a real reason for reaching out.
Use it to build campaigns for:
- Re-engaging past applicants
- Following up with employee referrals
- Reaching candidates who attended or RSVP’d to hiring events
- Bringing former employees back into the conversation
- Contacting candidates who may fit several open roles
- Sending light nurture messages around holidays or appreciation weeks
- Creating recruiting follow-up sequences that pair email and text
Each playbook is designed to help recruiters quickly answer four key questions:
1. Why are you reaching out to this candidate?
2. Why are you reaching out now?
3. Why might this opportunity be relevant to them?
4. What is the easiest next step for them to take?
Specific-Job Req Outreach
Use this playbook when you are reaching out to a candidate about one specific open role. The sequence starts by referencing a previous application or interaction, then explains why the current role may be relevant based on the candidate’s background. It works well for past applicants, silver medalists, and sourced candidates who match a specific job requisition.
Multi-Req / Category Candidate Outreach
Use this playbook when a candidate may be a fit for several open roles in the same category, such as nursing, patient care, respiratory therapy, or other frontline roles. Instead of forcing one specific job into the message, this sequence keeps the outreach broader. It highlights the candidate’s relevant experience and invites them to take a quick look at a few roles that may fit.
Referral Invite Follow-Up
Use this playbook when a candidate was referred by an employee but has not taken the next step. The sequence references the employee referral, reminds the candidate what role or category the referral was tied to, and makes the follow-up feel warm instead of generic. This is especially useful when an employee has already created trust by sending the candidate your way.
Boomerang Outreach
Use this playbook to reconnect with former employees who may be open to returning. The sequence references the candidate’s previous time with the organization, connects that experience to current openings, and keeps the tone warm and low-pressure. It is built for candidates who already know your organization and may only need the right reason to reconsider.
Hiring Event Attendee / RSVP Outreach
Use this playbook when following up with candidates who attended a hiring event or RSVP’d but did not attend. The sequence reminds the candidate of the event, ties the follow-up to their area of interest or relevant experience, and gives them a simple next step. It helps recruiting teams turn event interest into real conversations.
Annual Nurses Week
Use this nurture playbook to reconnect with nursing candidates during Nurses Week. The message is light, appreciative, and not overly transactional. It gives recruiters a natural reason to stay top of mind with nursing talent while leaving the door open for future conversations.
Annual Thanksgiving Holiday Wishes
Use this nurture playbook to send a warm holiday message to candidates you want to keep engaged. The sequence is designed for long-term relationship building. It helps recruiters stay connected without making every touchpoint feel like a hard sell.
1. Choose your outreach use case
Start by describing who you want to reach out to, or choose one of the available sequence playbooks.
For example:
“Candidates who accepted an employee referral but never applied.”
“Former employees who used to work in nursing.”
“People who attended our hiring event last year.”
2. Review the suggested playbook
The builder matches your use case to the closest approved outreach template. You can review the suggested playbook before generating the sequence.
3. Generate the sequence
The builder creates a structured campaign with email steps, text steps, delays, follow-ups, subject lines, CTAs, and personalization prompts.
4. Copy each step into your CRM
Each step is displayed in an easy-to-review accordion. Open a step, review the message, and copy the subject line, message body, or full step into your CRM.
The best outreach does not feel fully automated. It feels like a recruiter had a clear reason to reach out and made the message easy for the candidate to answer.
A strong sequence includes four parts:
1. Observation opener
Start with something specific that gives the candidate context.
Examples:
“Saw you applied to us back in 2022.”
“Saw that someone on our team referred you back in May.”
“Saw you joined us for our nurse hiring event back in 2023.”
This helps the candidate understand why they are receiving the message.Reason for outreach
2. Explain what changed and why you are reaching out now.
This might be a new role, several open roles in a category, a hiring event follow-up, a referral follow-up, or a chance to reconnect with former employees.
3. Candidate-specific connection
Show why the opportunity may be relevant to them. This could be based on their recent experience, prior application, referral context, event interest, former department, or current role category.
4. Lightweight CTA
End with one simple ask.
Examples:
“Open to learning more?”
“Open to a quick 5-minute chat to see what might fit?”
“Open to seeing what roles might be worth a look?”
The goal is to make it easy for the candidate to reply.
Recruiters do not need longer outreach. They need clearer outreach.
The best candidate messages are:
- Short enough to read on a phone
- Specific enough to feel personal
- Easy to respond to
- Focused on the candidate, not the company
- Connected across email and text
- Written with a simple, low-pressure CTA
This builder helps recruiting teams create sequences that feel more personal without starting from scratch every time.
A recruiter outreach sequence is a series of planned messages sent to a candidate over time. It can include email, text, delays, follow-ups, and nurture messages. The goal is to start or restart a conversation with a candidate in a thoughtful way.
A strong candidate outreach campaign should include a personalized opener, a clear reason for outreach, a candidate-specific reason the opportunity may be relevant, and one simple call-to-action.
Yes. The past applicant playbooks are designed to reference a candidate’s previous application and reconnect when a relevant role or hiring need opens up.
Yes. The referral follow-up playbook helps recruiters follow up with candidates who were referred by an employee, while keeping the tone warm and personal.
Yes. The boomerang playbook is built for former employees. It references their previous time with the organization and connects that experience to current opportunities.
Yes. The hiring event playbook helps recruiters follow up with candidates who attended an event or RSVP’d but did not attend.
Yes. The builder is designed for copy-paste workflows. You can copy the full sequence or copy individual email and text steps.
Yes. Many of the playbooks are designed with healthcare and frontline recruiting in mind, including nursing, patient care, referral follow-up, hiring event follow-up, and long-term candidate nurture.
Hellora is the AI Candidate Relationship Management (CRM) System for Healthcare Hiring.
