Our mission
Milestones
Established 2022
2M+ employees supported
Hundreds of paying customers
Sustainable and profitable
Evolved from referral solution to CRM




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From the beginning, our mission has been simple: help healthcare organizations attract and retain the people needed to care for their communities.
We started as Eqo, helping organizations unlock the power of employee referrals.
But as we worked alongside healthcare recruiting teams, we uncovered a much bigger challenge.
Healthcare is facing a historic workforce shortage, yet organizations are becoming increasingly dependent on expensive job boards and staffing agencies. Meanwhile, they sit on one of their most valuable assets: hundreds of thousands of candidates they already own. Past applicants. Employee referrals. Former employees. Event attendees. Most of that talent stays trapped inside legacy systems, impossible to activate at scale, and going stale with every passing year.
And beyond those databases sit millions of licensed clinicians in public records – reachable by anyone, owned by no one.
We believe the future of healthcare hiring isn't about renting candidates from someone else. It's about owning the relationships – with the talent you already know, and the talent you don't yet.
That's why we built Hellora: the AI Recruiting CRM for Healthcare.
We help healthcare organizations rediscover and enrich the candidates in their database, source new clinical talent from public sources – to ultimetly help build the workforce their communities depend on.
We create value first – by helping our customers, teammates, and communities succeed before expecting anything in return.
We communicate openly, share context freely, and tackle challenges directly – even when the conversations are difficult.
We hold ourselves to a higher standard and go the extra mile to create outcomes that exceed expectations.
"Our Hellora partners have also been outstanding to work with."


Our Pledge
to Healthcare Teams
Our pledge to you is simple: we will never fall into the tactics of legacy vendors.
No surprise price increases.
No support tickets that go unanswered.
No aggressive contract terms.
No charging extra for basic integrations.
As we grow, we'll stay humble. We'll keep doing extraordinary work. We'll keep giving more than we take.
You're the teams keeping this country's care running.
You deserve a partner who acts like it.
That's our pledge.