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June 30, 2026

Eqo (Now Hellora) joins the iCIMS Marketplace to Help Organizations Attract Frontline Talent Through Text-Based Employee Referral Technology

2-min Read
Tawfiq Abu-Khajil
Tawfiq Abu-Khajil
Co-Founder & CEO
Eqo (Now Hellora) joins the iCIMS Marketplace to Help Organizations Attract Frontline Talent Through Text-Based Employee Referral Technology

In today's competitive labor market, finding top frontline talent is essential for business success. Employee referrals have emerged as a powerful tool in recruitment and retention, but engaging frontline workers in this process and manual admin tracking have presented significant challenges – until now.

Eqo (Now Hellora), the leading text-based employee referral technology provider, now integrates with iCIMS to tackle these challenges head-on. By empowering frontline employees to become brand ambassadors and talent scouts, Eqo (Now Hellora) streamlines the referral process, eliminates manual admin tracking, and increases referrals from the frontline workforce.

Traditionally, engaging frontline employees in the referral program has been difficult due to accessibility and usability issues. However, Eqo (Now Hellora)'s user-friendly platform makes it easy for frontline employees to refer candidates through text in 15 seconds – with no app downloads required.

Moreover, Eqo (Now Hellora)'s integration with iCIMS coupled with connecting to all major HRIS systems automates the tracking process, eliminating the need for manual admin tracking on spreadsheets. This not only saves time and resources but also ensures a more accurate and efficient recruitment workflow.

By combining the power of text-based employee referral technology with iCIMS, the leading provider of talent acquisition technology, Eqo (Now Hellora) is allowing organizations to turn frontline employee referrals into their hiring superpower. 

See why iCIMS customers are utilizing Hellora's referral solution to attract frontline talent

FAQs

What is the main news in this Eqo (Now Hellora) article?

This article covers a company update related to eqo (Now Hellora) joins the iCIMS Marketplace to Help Organizations Attract Frontline Talent Through Text-Based Employee Referral Technology and explains how it connects to employee referrals, recruiting technology, and frontline hiring.

Why does this news matter for recruiting teams?

It shows how employee referral technology is evolving to support better candidate sourcing, stronger engagement, and more efficient hiring workflows.

How does Hellora support employee referral programs?

Hellora helps organizations make referrals easier for employees, easier for recruiters to track, and more effective across frontline and high-volume hiring teams.

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