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June 30, 2026

Eqo (Now Hellora) Unveils Omni-Track: Allowing Organizations to Capture Employee Referrals No Matter Where They Are Made

2-min Read
Tiffany Jin
Tiffany Jin
Co-Founder & Head of Customer Success
Eqo (Now Hellora) Unveils Omni-Track: Allowing Organizations to Capture Employee Referrals No Matter Where They Are Made

Today, we're excited to announce the release of Omni-Track, a feature designed to capture employee referrals seamlessly, no matter where or how they’re submitted.

Smoother transitions for employees and organizations

One of the biggest challenges when launching any employee referral solution is ensuring employees adopt the new process. Before Omni-Track, if an employee used the old method, the talent acquisition team had to intervene, manually logging the referral and reminding the employee to use the new platform next time. With Omni-Track, this is no longer necessary. Omni-Track captures these referrals, notifies employees with a friendly reminder to use the updated system next time, and still rewards them for their efforts – keeping employees engaged while supporting a smooth transition.

One single source of truth for employee referrals

Omni-Track eliminates the manual work required to transfer referrals into a single system, ensuring that organizations maintain one consistent, centralized source of truth. Whether an employee submits a referral through Eqo (Now Hellora)’s platform or a candidate lists an employee directly on an application, Omni-Track captures the information automatically, identifies the employee who made the referral, and logs it into the system - reducing administrative burden and improving tracking accuracy.

Boosting employee referral engagement 

One of the key benefits of Omni-Track is how it increases adoption of the text-to-refer process among employees. When Omni-Track captures a referral submitted through the older method, it sends a text message to the employee, notifying them that the referral has been logged and counted. This not only reassures employees that their effort is recognized, but also introduces them to the new process. With the ease of access via text, employees can quickly explore other job openings and make additional referrals for the organization, boosting overall engagement and participation.

See how Organizations like Fairview Health Sourced 74 Nursing Hires in 4 months through employee referrals

FAQs

What did Eqo (Now Hellora) announce in this product update?

Eqo (Now Hellora) announced an update related to eqo (Now Hellora) Unveils Omni-Track: Allowing Organizations to Capture Employee Referrals No Matter Where They Are Made, designed to help recruiting teams improve employee referral participation, tracking, and candidate engagement.

How can this Hellora update help employee referral programs?

It can make referrals easier to share, easier to capture, or easier to manage, helping organizations reduce missed referrals and create a more consistent referral experience.

Who should use this employee referral product update?

Talent acquisition, HR, and recruiting operations teams that rely on employee referrals or frontline hiring can use this update to strengthen their referral workflow.

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